Jacob Brand Files (Google Drive)
The Problem: People want to care about what they eat. But they're overwhelmed by how complicated the wellness industry has made it. Exhausted by competing health info, tracking, and optimization.
The Solution: Jacob is about permission for duality. Our target customer is motivated by feeling good while also living life to its fullest, in all forms.
Jacob Bar exists to prove that you don’t have to compromise your lifestyle to make healthy choices. Designed for those exhausted by the wellness industry’s information-overload & over-optimization culture but serious about their health, we offer an alternative that inspires you to live more of your life, not less of it.
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Human, relatable, trustworthy, multi-dimensional
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Duality creates tension. Tension creates depth (which is interesting).
Premium & approachable Refined & relaxed Intentional & effortless Healthy & fun Confident but not preachy Informed by not lecturing Direct but not cold
A high quality, elevated experience rooted in craftsmanship and classic prep-leaning sporty nostalgia.