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https://www.loom.com/share/ffe9c8fc59b04c0fa6d2fac0a47af644

✅ DO ❌ DON’T
✅ Use natural lighting (film by a window if you can). We need to clearly see you and the product. ❌ Don’t film in dark, grainy, shadowy lighting. Bad lighting kills the vibe immediately.
✅ Cut dead space. Trim awkward pauses, long silences, and filler words. Keep it smooth and intentional. ❌ Don’t leave in long gaps, “uhh’s,” or rambling sections. It shouldn’t feel unedited.
✅ Start with a relatable pain point. Low energy. Midday crash. Always hungry. Sweet tooth On-the-go chaos. Hook first. ❌ Don’t mention the bar or brand in the first second. The hook comes before the product.
✅ Talk like you’re putting a friend on. Use your normal voice. Be you. ❌ Don’t sound robotic, scripted, or like you’re reading an ad.
✅ Put your own spin on it. Your personality is the advantage. ❌ Don’t copy-paste or recite a script word-for-word.
✅ Just share it. You’re explaining what works for you. The product is amazing. ❌ Don’t sell it. No hard pitch energy.
✅ Say “20 grams of protein” or “20 grams of clean protein.” ❌ Do not say “20 grams of grass-fed protein.”
✅ Keep other brands out of frame. Clean background. ❌ Don’t show competitor products, wrappers, or logos anywhere in the shot.
✅ Show real usage. Unwrap it. Take a bite. Toss it in your bag. Make it natural. ❌ Don’t stage it in a way that feels overly produced or fake.
✅ End casually. Let it wrap like a normal conversation. “I just figured I would put you on” ❌ Don’t say “Click the link below,” “Use my code,” or anything pushy. No urgency language.
✅ Keep the tone calm and confident. ❌ Don’t overhype it or use dramatic “life-changing” language.
✅ Focus on how it fits into your routine. ❌ Don’t list features like a commercial or read off a spec sheet.